Stories are truly the heart of any good organisation or business. What your organisation does and how well you do it is important, but more importantly to your current and future clients/customer are the stories of your organisation that bring alive the real purpose of your business, those stories that engage and inspire.
So how do you know if you’ve got good stories to tell and where do you begin?
Future markets and audiences are leaving behind heritage brands and leaning towards clean slate brands – because they engage audiences in a story more compelling and interesting than merely the products and services they sell. They tell a story of purpose and meaning. This is what we like to specialise in at Talking Sticks – we find that hidden gem within your organisation, unravel the story of your organisation’s real purpose, and re-craft that story, making it deliverable across multiple channels so that your customers listen, connect, engage and act.
Some great questions to begin your story exploration are:
What is the true story and purpose of why you exist?
How could my clients/customers be connected to that purpose across all levels of my business and become more engaged?
How would identifying the true purpose of my business and communicating that purpose impact on my employees’ and customers’ engagement and loyalty?