A Masterclass in Personal Brand For Emerging Leaders
Purpose | Authenticity | Work
Masterclass attendees per city. Collective inspiration and peer networking opportunities.
Dynamic presentations by personal luminaries.
Lunchtime bespoke personal brand marketplace.
Intensive 115 minute workshop with Professor Pennie Frow, University of Sydney Business School
Stunning 5-star venues.
Join us & five personal brand luminaries for eye opening insights into personal brand development, practical activation advice and an outstanding networking opportunity.
Our 4 x Masterclass Keynote Presenters and Workshop Facilitator
Mykel Dixon is a speaker, author & advisor in the emerging fields of Artisan Thinking, Cultural Architecture and The Art of YOU.
A musician by trade and gypsy by nature, he works with modern-day business mavericks to unlock their personal artistry and infuse it into their professional lives.
His own brand is effortlessly authentic, eternally distinct and paves the way for a new kind of personal brand that is as fulfilling to you as it is magnetic to your clients.
Whether trekking the Argentinian Andes or on surf safari in Southern Africa, breaking month long vows of silence in Indian ashrams or owning beach bars in Cambodia, Mykel has always valued and served his wanderlust which continues to inspire and inform his ideas, his intent and his art.
The world needs your art.
Fearless in your conviction, joyful in your approach and prolific with your output.
I’m on a crusade to liberate people like you and organisations like yours from limiting beliefs, outdated ideologies and archaic work environments.
Together we can turn the factory into a workshop, the office into a playground and the people into pure possibility.
An unconventional path.
Favouring experience over academia I traded a Bachelor Degree of Jazz Improvisation for Creative Entrepreneurship and spent the last 15 years making and living off my art.
From stages to studios, green screens to street corners I’ve worked with exceptionally talented people on extraordinary projects across the arts/entertainment sector.
A deep calling.
Running parallel to my passion for performance I have always held a deep desire to unlock and amplify the self expression of others.
As natural as the the tide, my current role as keynote speaker, author and advisor emerged when I was ready. Now that passion has become an obsession and I am thrilled to work so hard with so many inspiring people on something I love so much.
The blood of a gypsy.
Whether trekking the Argentinian Andes or on surf safari in Southern Africa, breaking month long vows of silence in Indian ashrams or owning beach bars in Cambodia, I have has always valued and served my wanderlust.
These unique and diverse experiences continue to inspire and inform my ideas, my intent and my art.
In between dreams, I’ll meet you somewhere fabulous.
Kristi Mansfield is currently Director CX & Transformation APAC at global technology leader, Oracle. Named one of Australia’s 100 Women of Influence in 2015, Kristi is an influential innovator and commentator on Customer Experience, big data analytics, social investment and entrepreneurship.
Kristi has more than 20 years experience leading marketing and sales for software companies and was previously the Managing Director of Fifth Quadrant, one of Australia’s foremost Customer Experience management consulting firms. She is a regular speaker and published author on the future of Customer Experience, Digital Disruption and Social Innovation. Kristi was a finalist of the Telstra Young Business Woman of the Year for her work with Nuance Communications.
Kristi is a published author and media commentator on social investment and entrepreneurship. She sits on four boards including The Stella Prize, the Australian Women Donors Network, SharingStories and the NSW Government’s Family and Community Services Advisory Board for Social Investment.
Through her philanthropy and social investment advisory firm, she has brokered more than $30 million to projects around the world primarily to disadvantaged communities.
Kristi will share with Masterclass students, the story of her path to being named one of Australia’s 100 Women of Influence by Australian Financial Review and Westpac and her personal brand essentials.
Richard Sauerman is The Brand Guy. He uses brand to help companies and people create the world they want to succeed in. In April 2016 he was ranked #12 in the Global Gurus Top 30 Branding Professionals.
After working in the ad industry for 20 years at Saatchi & Saatchi London, Ogilvy & Mather, DDB, and McCann-Erickson, on brands such as Cola-Cola, Microsoft, Levis, Streets, Nescafe, and Toyota, Richard pioneered a new way to use brands and do branding.
Richard believes that branding is a management issue, not a marketing concept, and everything can and must be driven by and aligned to your brand strategy – your business strategy, your products and services, your culture and people, your customer service and trade relationships, your marketplace positioning as well as [and not just] your marketing communications.
Companies Richard has worked for in this way include Vodafone, Macquarie Bank, QBE, Bayer, Clayton Utz, CSIRO, Mortgage Choice, Challenger, Charter Hall, Clayton Utz, and PwC.
Richard does keynote talks and run workshops on Branding, Leadership, Culture, and ‘Brand You’ at conferences and seminars in Australia and abroad. In 2010 Richard was voted the ‘biggest thinker’ by a room of 300 industry peers, against a line up of 15 other speakers.
Richard has published his second book, Are You Living Your Resume Or Your Eulogy? It’s a wake up call for people and who are dissatisfied with their lives, often even in the face of their ‘success’.
Richard believes that each one of us has potential that extends far beyond our actual day-to-day performance. Instead of living and working 10/10 lives, we often settle for 7/10 because it gets the job done, it doesn’t require us taking any risks or chances, and it keeps us in our comfort zone. His keynote presentation will challenge you to be a 10 in all things, at all times.
A native of the Midwest in the United States, Heather has spent the last 20 years living and working around the world as a senior executive in the fast-moving financial and professional services industries in the US, Australia and New Zealand. Additionally, she is an established keynote speaker, facilitator and Certified Teacher with the Search Inside Yourself Leadership Institute (styli.org).
Based in Sydney Australia, she currently serves as Head of Business Development, Australasia, for Morningstar, the world leader in independent investment research and solutions to help individual investors better reach their financial goals.
Heather is an accredited teacher of the #1 training program at Google, Search Inside Yourself. Based on brain science, SIYLI teaches and supports the practices of mindfulness to train emotional intelligence (EQ) and social intelligence (SI) skills, leading to resilience, positive mindset, and centred leadership. Heather is also an active mentor and advisory board member for Financial Executive Women (FEW), and Co-Produced the inaugural Conscious Capitalism Australia Summit in 2014.
Drawing on her in-depth training with the Search Inside Yourself Leadership Institute and her own personal journey to lead authentically, her master class talk will uncover the unexpected path to greater success and happiness at work. In today’s complex world, it’s about finding the inner capacity to create, to thrive and to lead.
After completing MBA and PhD degrees at Cranfield University, UK, Pennie taught on many Master’s and Executive short courses at Cranfield. Her research has focused on studying aspects of managing customer relationships. She has worked extensively with professional service firms, especially investigating issues
related to them building and maintaining strong client relationships. She has published in academic and practitioner journals including the Journal of Marketing, Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Business Research, Industrial Marketing Management and the Journal of Marketing Management, as well as writing a number of teaching case studies.
Before joining academia, Pennie worked for many years in industry. She started as an entrepreneur establishing a trading company with offices in Hong Kong, Taiwan and South Korea. She then moved to the USA where she was Managing Director of a sales and distribution company in California. Later, she became Marketing Director of the largest conservation charity in the UK. She is a Fellow of the Chartered Institute of Marketing and a Fellow of the Royal Society of Arts.
Michael Rendell, Head of Human Capital Consulting, PwC in The Future of Work: A Journey to 2022
Your fellow attendees will include:
CEOs, Managing Directors, Company Directors
Business Owners, Thought Leaders & Entrepreneurs
Learning and Development
Recruitment and Talent Search Leaders
Executive Event Producer